North East England eNewsletter - May 2007
Hello and welcome to the May update from the ‘Passionate people. Passionate places’ Regional Image campaign, with all the latest news on who’s supporting the campaign, news, events, promotions, and of course the passionate people of North East England. In addition we’ve got all you need to get involved and play your part in raising the profile of our wonderful region.For further information or to contact the Regional Image Team, call 0191 229 6861 or visit our website www.northeastengland.co.uk
North East England takes on the World »
Passionate about enterprise »
1001 Great Things about North East England »
Sharon's Mega Impact on Capital »
North East England's Norweigan Blockbuster »
Passionate about weddings »
Passionate about our supporters »
Passionate about regeneration »
Passionate about food »
Passionate about promotion »
Passionate about events »
North East England website »
Calling all photographers »
Passionate case studies »
Latest Supporters »
Show you're passionate about »
North East England takes on the World
North East England has been chosen to host the first ever World Travel Awards Europe.
The prestigious event will be held at The Sage Gateshead on October 8th and 9th and will attract over 500 travel professionals to the region helping to raise the profile of North East England as a fantastic international travel destination.
The 2-day conference will culminate in a glittering awards ceremony that will be broadcast into more than 250 million homes in over 160 countries via BBC World, which is also seen in 1.3 million hotel rooms and on 36 airlines and 46 cruise ships. Travel writers from across the globe will also be covering the event, turning the media spotlight onto NewcastleGateshead and beyond.
North East England was chosen as the hosts after the “Passionate people. Passionate places” campaign won “World’s Leading Regional Marketing Campaign” two years in a row at the awards.
The awards will open up a number of new business opportunities for the region with key leaders in the travel industry.
As well as the awards ceremony there is also a CEO Forum attracting 200 of the world’s top travel executives such as Salvator Catania, CEO of Europcar as well as discerning figures from the region including Paul Callaghan, chairman of Leighton group and John Hays, Managing Director of Hays Travel. Guest speakers including chairman of VisitBritain Christopher Rodrigues.
For more information please visit www.worldtravelawards.com/event17
In conjunction with the Guardian a major supplement promoting North East England as a great place to start a new business has been published. Written by the Guardian’s top team of journalists, it covers those unique aspects of our region – our superb cultural assets, our history and heritage, that make North East England a first-class business location.
It includes a number of case studies of people who’ve successfully established their own enterprises, and tells a powerful story about the benefits of doing business in North East England, alongside some fantastic imagery of the region and the quality of life to be found here.
To receive your free copy of the supplement please email the Regional Image team at northeastengland@onenortheast.co.uk.
1001 Great Things about North East England
The ‘Passionate people. Passionate places’ campaign has joined forces with the Northern Echo to bring you 1001 Great Things about North East England. The 28-page supplement highlights all that makes our region a great place to live, work and visit, including living legends, dialect, architecture, attractions and even regional myths and folklore. To receive your free copy please email northeastengland@onenortheast.co.uk.
Sharon’s Mega Impact on Capital
Campaign supporter Dr Sharon Stephen, programme manager at Avecia Biotechnology in Billingham, decided to see first hand the impact a mega banner on which she featured was having on London. The banner was one of three erected in Central London to help promote the region as an excellent place to do business, live, work, study and visit. The outdoor advertising campaign ran for two months and was seen an estimated 6.5million times.
North East England’s Norwegian Blockbuster
The Regional Image campaign will be spreading the region’s passion further as the ‘Passionate people. Passionate places’ TV advert is broadcast in cinemas around Norway.
By the end of its two month run, almost all of the country’s 4.5m population will have had a chance to see North East England at its best thanks to images of Durham Castle and Cathedral, Bamburgh beach, Roseberry Topping and NewcastleGateshead’s quayside appearing across the country.
The campaign has been supported by local hotels and travel providers who have provided special offers and prizes that will run alongside the advertising campaign aimed at potential visitors, and continue to build on what is already a very successful route across the North Sea.
The “Passionate people. Passionate places” campaign is making an impact across the region and it has also recently been part of one couple’s special day. Craig and Lesley Blundred were looking for a unique piece of music to accompany their wedding ceremony at The Sage Gateshead and found exactly what they were looking for when watching the “Passionate people. Passionate places” TV ad. With help from the Regional Image Team they were able to track the producers of the original tune in time for Lesley to make her grand entrance.
Businesses, organisations and individuals continue to show their support for the campaign using the Passionate about and North East England branding in a number of innovative ways.
Access hire company Warren Access has transformed its fleet of hydraulic platform machines using the “Passionate people. Passionate places” and North East England branding alongside iconic regional images, including the Angel of the North and Tyne Bridge.
Chesters Walled Garden, near Chollerford, Northumberland, is now also supporting the campaign using the “Passionate about gardening” logo on their home-page and on-line photo gallery.
Top chef Tony Binks and owner of the popular village pub the Barrasford Arms, in Barrasford, Northumberland, is also demonstrating his passion for North East England with a “Passionate about great food” logo on his menus and stationery.
Durham Amateur Rowing Club is the latest organisation to show its support for the campaign by emblazoning “Passionate about rowing” across their chests. Members of the club wore the new T-shirts with pride for the first time at the Durham City Regatta, the biggest event in the club’s calendar, held on May 12-13. The Regatta attracts competitors from around the country with 850 rowers taking part each day.
Club captain Phill Tully said members were keen to get involved in the campaign to help raise the profile of the region: “I have been extremely impressed with the work of the Regional Image campaign. As a club we want to get involved in shouting about the region,” he said. For more information on the club go to www.durham-arc.org.uk
Finally, Ideal Caravans and Job Centre Plus are showing they are passionate about North East England by displaying the ‘Passionate people. Passionate places’ printed adverts in their offices.
As part of the ongoing regeneration of the former Westgate House site in Newcastle City Centre, the passionate people of the Regional Image campaign are featured on a brand new 16m hoarding on Westgate Road. Terry Laybourne, Dr Arnab Basu, Fiona Raglan and Dr Sharon Stephen will greet visitors to the busy Central Station area over the coming months as work is completed on the site.
The ‘Passionate people. Passionate places’ campaign was proud to support the North East England Chef of The Year for the second year running. Fifteen of the region’s finest from the culinary world showed they were passionate about food in a hard-fought ‘cook-off’ at Gateshead Leisure Centre.
After much deliberation Dave Kennedy from the Black Door Restaurant was awarded the coveted crown, and goes on to represent the region in the semi-finals of the national Chef of the Year competition. Dave will also have the honour of demonstrating North East England’s finest cooking on board the QE2 when it sails into the Port of Tyne from Southampton on 16th September.
Campaign supporters Funky Elephant are offering a fabulous 5% discount to fellow Regional Image campaign supporters on their Summer 2007 collection until the end of June. Simply visit www.funkyelephant.co.uk and enter the voucher code PASSIONATE when you check-out to receive this special offer.
The Regional Image campaign continues to help promote all the wonderful events taking place across North East England.
The new weekly North East England What’s On Guide features all you need to know about shows, festivals, performances, events and exhibitions in the region. To see what’s on this week please visit the Events page on the North East England website.
To subscribe to receive the North East England What’s On Guide please email northeastengland@onenortheast.co.uk.
North East England Website
Over the coming months www.northeastengland.co.uk will be undergoing wholesale changes, and we want your help to create a website that showcases the valuable work of our campaign supporters and what they’re doing to promote the region. New sections will include supporter case studies, e-postcards and a refreshed North East England image gallery.
Calling all photographers…
As part of the reshaping of the North East England website, the Regional Image team is calling on passionate photographers from around the region to donate images that show our wonderful region in all its glory. As part of our new Image Gallery, we would like to offer campaign supporters regional images to use free of charge to help them continue creating positive perceptions about North East England. Photographers will be given full credit for any images included. If you are interested in contributing, please email northeastengland@onenortheast.co.uk or call 0191 229 6861 for more information.
Many thanks to Andrew Davies Photography who have already donated images.
Passionate case studies
Whether you are ‘passionate about backpacking’ or ‘passionate about business’, we want to know exactly what you’re doing with the North East England and ‘passionate branding’. The Regional Image team would like to hear how you’re demonstrating your passion for the region and showing your support for the campaign. If you would like to be considered for a feature on the North East England website please email northeastengland@onenortheast.co.uk, or call 0191 229 6861.
Latest supporters
The Regional Image team are please to welcome on board our latest campaign supporters:
| British Airways PCI Services ltd Union Language Centre Northumberland Business Service North East Enterprise Bond Well Renowned Ltd The Old School Rozmic Seafield Restaurant | The Gormet Society Darlington Weddings Newcastle Schools Sport Partnership Thorntons Coffee Beans Parkers Execulink Ltd Coquet Cottages Tyneside Cyrenians Mercury Marketing Institute of Chartered Accountants |
Many thanks to them, and all our campaign supporters, for their continued and valued support.
Over 800 organisations have now pledged their support for the campaign by using the North East England and ‘passionate’ branding.
If you know of anyone who might be interested in showing their support for North East England, please recommend a friend by emailing the Regional Image team on northeastengland@onenortheast.co.uk, or by calling 0191 229 6861.
For a full list of all the campaign has to offer please visit the Campaign Benefits page of www.northeastengland.co.uk.
For further information or to contact the Regional Image team please email us by clicking here, or visit www.northeastengland.co.uk
Feel free to forward this to friends, family and associates who you believe will be interested in the campaign.
If you would like to receive regular information on the campaign please click here to subscribe.
Many thanks
The Regional Image team
Julia Banks 0191 229 6719
Stuart Boyd 0191 229 6485
Karen Fitzgerald 0191 229 6858
Iain Ramsay 0191 229 6861
Hayley Beattie 0191 229 6852
Abby Goode 0191 229 6924